Hurricane Irma left a wake of devastation in it’s tracks, one that’s deeply affecting the people of the U.S. and British Virgin Islands. So in light of a world that needs a little more love and a little less tragedy, our friend Kenny Chesney created Love for Love City to help bring hope to those affected.

Message from Kenny:

As daylight is hitting the islands, and we’re really getting a sense of how bad this all is…

I don’t know what to say. I’ve never been in war, but the devastation, the people’s faces in a place I know by heart have left me feeling helpless. It’s total devastation.

These are people who live off the sea, who depend on it. They live right there, and it’s gone. Most everyone’s displaced. They are frightened, confused, and they don’t know where help is going to come from. Those lives have changed and will never be the same. Those small islands are hard to get to and they rely on each other to get through what life hands them. For all of them, though, they’ve been where I’ve leaned for emotional and creative support for fifteen years because they are so generous. 

We’re going to help. I want to enlist my friends to figure out the best ways to make a difference, to help in whatever ways, small or larger, that we can. I’m blessed with so many great people… We’re already talking, trying to figure out how to get in there. And I know the No Shoes Nation is mighty. They’ve dug in before and made a difference. I have a feeling once we have our plans in the place, they’ll be there again.

Pray/send good thoughts to everyone who’s been affected or is in the path of Hurricane Irma. This is unlike anything they’ve ever seen from St Maartens to St Barths to Puerto Rico then the Caribbean and onto Key West.

Be safe. Tell someone how much you care. Remember to Spread the Love.

And now it’s with pride that Malibu Beach Inn and CBC partner up with Love for Love City to help aide in his efforts.

And the next time you’re visiting us, order the Love City cocktail, made with Kenny’s own Blue Chair Bay Rum, and 100% of the proceeds go directly to the foundation.